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HNL
Limitless provided creative direction and brand development for HNL, drawing from Honolulu's cultural symbols and surf heritage. The primary logo—a balanced hibiscus silhouette-honors Hawaii's state flower. A secondary icon reimagines the "Rock Awash” surf hazard symbol with a bold, street-ready edge. The visual identity merges early 2000s Hawaiian surfwear nostalgia with clean, modern design-positioning HNL as a contemporary label rooted in local pride and built for a new generation of hn trendsetters.
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